Beauty brands launched new lines targeting screen-related skin damage late Wednesday. Industry insiders see this as the next anti-aging frontier.
The glow of our screens may be doing more than straining our eyes—it could also be aging our skin. Beauty brands are racing to address the growing concern over blue light exposure from digital devices, unveiling new skincare lines designed to protect against screen-related damage.
Industry experts point to mounting research suggesting that prolonged exposure to high-energy visible (HEV) light may accelerate wrinkles, hyperpigmentation, and loss of elasticity. This has opened a lucrative new market, with blue light defense products being positioned as the next frontier in anti-aging.
From serums infused with antioxidants to moisturizers boasting protective filters, companies are marketing these innovations as essential for modern lifestyles spent in front of laptops, phones, and tablets. Analysts predict this trend will only intensify as consumers grow more aware of digital-age skincare risks.
The Author
Sasha Lane
Staff Writer, Readovia
