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Kohl’s Has Now Posted 18 Straight Quarters of Falling Comparable Sales

A Kohl’s storefront. The retailer reported another decline in comparable sales during its second quarter, extending a years-long stretch without comparable-sales growth.
A Kohl’s storefront. The retailer reported another decline in comparable sales during its second quarter, extending a years-long stretch without comparable-sales growth. (Photo courtesy of Kohl’s)

Kohl’s has now gone 18 consecutive quarters without comparable-sales growth, a remarkable stretch that underscores how difficult it has been for the department-store chain to bring shoppers back despite years of turnaround efforts.

Comparable sales fell another 0.9% in the second quarter, while net sales also declined 0.9% to $3.3 billion, Kohl’s reported Wednesday. The company saw stronger demand for categories including home goods and youth apparel, but weaker spending on women’s clothing and skincare weighed on overall results.

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The latest decline was considerably smaller than the 4.2% drop Kohl’s reported during the same quarter last year, suggesting that some parts of its turnaround are gaining traction. The company has been adding more coupon-eligible brands, investing in its own labels and emphasizing value as it competes for increasingly selective shoppers.

Kohl’s also raised its full-year profit forecast, but the improved outlook includes a significant one-time boost. The retailer received approximately $150 million in tariff refunds during the quarter, with about $100 million flowing through gross margin. Kohl’s now expects adjusted earnings of $1.80 to $2.40 per share for the year, up from its previous forecast of $1.00 to $1.60.

The larger challenge remains getting sales growing again. Kohl’s expects full-year net and comparable sales to range from flat to a 1.5% decline, while the company prepares to restart up to $100 million in share repurchases. After 18 straight quarters of falling comparable sales, even stabilizing the top line would represent a meaningful change in direction.

The Author

Picture of Jewel A. Perry

Jewel A. Perry

Editor-in-Chief, Readovia

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