AI

Google’s latest Pixel 10 series brings AI front and center—everything from smarter camera edits to deeper on-device assistance, pushing Apple to step up its iPhone AI game.

Google has rolled out the Pixel 10 lineup, and this time the company is making its phones less about specs and more about AI as the star feature. The new flagship devices introduce tools like Magic Cue, a real-time smart suggestion system; Camera Coach, which offers live framing and composition feedback; and automatic content credentials baked into photos to verify authenticity.

This suite of capabilities goes beyond incremental upgrades—it signals Google’s determination to fuse everyday phone use with AI-first thinking. While Apple is expected to counter with its own AI-heavy features in the next iPhone release, Google has effectively set a new bar for what “smart” means in a smartphone.

With its Pixel 10, Google is betting that consumers are ready to adopt AI as an invisible co-pilot rather than an app you open. That move could tilt expectations across the mobile market—and Apple is now under the gun to deliver.