A trend once reserved for military training is now gaining mainstream appeal—and it’s walking with weight. Known as rucking, the practice involves strapping on a weighted vest or loaded backpack for everyday walks. It’s becoming especially popular among women aiming to improve muscle strength and bone health.
Recent data shows sales of weighted vests have jumped over 50%, reaching $27 million in the year ending May 2025. Fitness experts highlight rucking’s ability to enhance posture and increase calorie burn while remaining low-impact and accessible.
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