On Day 4 of New York Fashion Week, COS surprised the industry with an elevated runway show that redefined its minimalist roots, signaling a shift toward pared-back sophistication.
New York Fashion Week reached a turning point when COS — long considered a high street staple — claimed its space alongside major luxury houses. Staging its Autumn/Winter 2025 show in a Brooklyn factory, the brand leaned into brutalist aesthetics, sharp tailoring, and sculptural knitwear that pushed its minimalist DNA into a new era.
Editors and buyers praised the label for its oversized silhouettes, metallic tailoring, and knitwear reimagined as architectural layers. The presentation suggested that “quiet luxury” isn’t fading — it’s being reinvented in forms that feel bold yet wearable, blending restraint with authority.
The COS show also underscored Fashion Week’s shifting energy. While spectacle has long defined the runway season, this year the focus is increasingly on clothes that signal longevity and understated power. That doesn’t mean glamour is gone — it’s simply evolving, reframed through proportion, texture, and subtle innovation.
Must-see Looks from COS’s A/W 2025 Show
The Oversized Grey Coat
Monochrome, but not monotone — COS’s oversized grey coat redefined runway minimalism.
COS opened with a sweeping oversized coat in slate grey, paired with sharply tailored trousers. It’s a statement of scale and simplicity — proof that minimalism can still command attention.
With more shows still to come in New York and across Europe, COS’s breakthrough raises the stakes for what high street fashion can mean on the runway. It was a reminder that Fashion Week isn’t just about legacy houses — it’s about who can capture the cultural mood and set the tone for what’s next.
