If your feed feels like a parade of linen, sleek buns, and oversized sunglasses—it’s not your algorithm acting up. It’s aesthetic season, and Summer 2025 is full of mood boards come to life.
From coastal cool to minimalist glam, these are the top five fashion and beauty trends taking over social media and sidewalk style right now. Whether you’re updating your closet or just here to watch the vibes roll in, here’s what’s getting all the clicks—and compliments.
1. Linen Everything
Crisp, breathable, and looking like you just stepped off the Amalfi Coast—even if you’re actually in the Target parking lot. Matching linen sets are dominating TikTok hauls, from wide-leg pants with cropped vests to oversized button-downs layered over bikinis. The color palette? Think ivory, oatmeal, and barely-there blues.
Why it works: Polished without effort. It’s giving vacation, even if your out-of-office reply is fake.
2. Cherry Red Nails
Move over neutrals—red is having a moment, and not just any red. We’re talking bold, juicy cherry red. It’s the color of confidence, showing up on nails, lips, and even slicked-back hair accessories.
Why it works: It’s classic, but TikTok’s calling it a power move. The “red nail theory” is back—apparently, red makes people pay attention.
3. Oversized Tote Bags
Mini bags are cute, but women are over leaving half their life at home. This summer’s go‑to? The oversized tote—structured, slouchy, canvas, or leather. Bonus points if it fits a laptop, water bottle, and your secret stash of lip gloss.
Why it works: It’s functional fashion that still looks elevated. TikTok calls it the “soft armor” of summer.
4. The Glossy Bun (and Hair Serum Everything)
Slicked-back buns are no longer just for lazy days—they’re the whole look. Add glassy shine, gold hoops, and that dewy skin finish, and you’ve got the clean girl rebrand for 2025.
Why it works: It reads rich, clean, and quietly commanding. Plus, it holds up in humidity.
5. Coastal Cowgirl Energy
Cowboy boots with flowy dresses. Straw hats with pearl chokers. It’s cottagecore meets ranch glam, and it’s trending hard. This look has found its home at festivals, beach towns, parties, clubs, and even big city brunches.
Why it works: It’s a little rebellious and a lot romantic—like Dolly Parton in a Nancy Meyers movie.
Bottom Line
This summer, style is intentional ease. Comfort meets polish. Minimalism meets main character energy. Whether you’re diving all in or just grabbing a cherry red polish and a tote that fits your snacks—you’re already on trend.
The Author
Sasha Lane
Staff Writer, Readovia
