Netflix isn’t sweating over Donald Trump’s proposed tariffs — and for good reason. The streaming giant isn’t slowing down — in fact, it’s thriving.
With more than 300 million subscribers worldwide, Netflix continues to dominate the streaming landscape. The company started 2025 on a high note, adding a record-breaking 18.9 million new subscribers in the final quarter of 2024. Much of that momentum is translating directly to the bottom line. Netflix said its better-than-expected revenue was fueled by stronger-than-forecast growth in both subscriptions and ad dollars.
Back in January, Netflix bumped up prices across all tiers — its standard plan now costs $17.99 a month, the ad-supported tier is $7.99, and the premium plan jumped to $24.99. Despite the increases, subscriber growth remained robust, signaling that loyal viewers are still willing to pay for top-tier content.
This latest earnings report also marks a strategic shift. For the first time, Netflix opted to not disclose its quarterly subscriber numbers — a move signaling a transition in how the company measures success. Instead, Netflix says it will emphasize revenue, engagement, and other financial metrics moving forward.
The state of Netflix is strong. Even in the face of shifting political winds and economic uncertainty, Netflix is making one thing clear: the binge is far from over.
