TikTok’s latest wave of wellness trends has given rise to “GutTok,” a booming niche where influencers push protein coffee, collagen smoothies, and DIY concoctions promising gut repair. While the videos rack up millions of views, health experts are sounding the alarm: not every viral hack is safe, effective, or evidence-based.
Nutritionists caution that many of these so-called gut-healing routines oversimplify complex digestive health issues. Protein-spiked coffee might disrupt hydration, while excessive fiber supplements or enzyme mixes can cause more problems than they solve. What’s missing, they say, is medical context—and a reminder that gut health isn’t a one-size-fits-all formula.
The bigger concern is that TikTok trends often replace proven, sustainable habits with quick-fix fads. A balanced diet, adequate sleep, hydration, and stress management remain the real foundations of digestive wellness. Following influencer hacks without guidance can not only waste money but also risk long-term digestive discomfort or nutrient imbalances.
For millions chasing shortcuts on social media, the message is clear: before you sip that “gut detox latte,” ask if the science stacks up—or if it’s just another fleeting trend wrapped in glossy content.
