AI

Your Favorite Expert Might Not Be Writing Their Own Words.

The next time you read a CEO’s op-ed, a professor’s blog post, or even a politician’s heartfelt social media thread, there’s a decent chance it wasn’t written by them — or even by a human at all.

Welcome to the quiet rise of AI ghostwriting

What used to be the domain of elite PR firms or freelance copywriters is now being quietly taken over by large language models like ChatGPT, Gemini, and Claude. The kicker? Most readers — and often even the people being quoted — have no idea.

Polished, On-Brand, and 100% Machine-Made

In industries where perception is everything, AI is being used to generate:

• Personal statements and interviews
• Corporate blog posts
• Thought leadership essays
• Internal communications
• Entire LinkedIn personas

All it takes is a prompt — and maybe an intern to copy/paste.

“Companies are realizing that AI can hit a word count and sound credible without needing a coffee break,” one anonymous agency insider told Readovia. “We used to have to scramble to get a quote approved by 5 PM. Now, it’s generated in seconds and sent for a quick yes/no.”

The Ethics? Still Unwritten

There are no clear disclosure rules for AI-generated content in journalism, marketing, or academia. And that’s part of the problem.

• Universities are grappling with AI-assisted admissions essays and research papers.
• Politicians are tweeting statements drafted by AI — sometimes even during live events.
• Corporate leaders are signing off on entire public-facing strategies without ever seeing the raw drafts.

It’s not illegal — yet. But the growing lack of transparency has experts raising red flags about credibility, authorship, and manipulation.

Why It’s So Tempting

Speed, polish, and convenience. In an era of content overload, AI ghostwriting offers the perfect shortcut — and it’s cheaper than a retainer.

Tools like ChatGPT can simulate tone, translate across platforms, and generate endless rewrites in seconds. And with memory or trained style files, they’re becoming shockingly accurate at mimicking real voices.

So Who’s Really Speaking?

That’s the question journalists, regulators, and readers are starting to ask. But for now, there are no guidelines requiring a disclaimer when AI has authored — or even entirely generated — a message.

In a world where words carry reputational weight, authenticity is starting to blur.

Final Thoughts

AI ghostwriting is changing the rules of communication — not by replacing writers, but by accelerating the speed and polish of public messaging. Whether or not disclosure becomes the norm, the shift is already underway.